Bon Iver’s ‘Naeem’ in Nike’s “Beginnings” advertisement [2020 Libera Award Nominee for Best Sync Usage]

12.17.19

Nike used Bon Iver’s ‘Naeem’ in their heartfelt advertisement about Lebron James giving back to his hometown of Cleveland. This song placement is nominated for Best Sync Usage for the 2020 Libera Awards, taking place on June 18, 2020.